Media Business. Canada (MBC) introduces show producers/impresarios to a new approach for marketing concert-show tickets for the Canadian entertainment industry in the digital age.
MBC is a digital ‘HUB’ that applies its ticket selling software system to its business partners, namely between show producers and broadcasters
MBC s Licensed radio and television broadcasters and independent show producers are both introduced to an exclusive business arrangement in the digital media universe.
MBC’s ‘Limited Partnership Agreement sets out the rules and regulations set out by the Canadian Radio and Television Commission’ (C.R.T.C.) regulating broadcasters. Our partnership agreement is exclusive to our MBC digital ”HUB”.
Under the terms of the partnership agreement, Show Producers control:
Two research studies from the Madison Research Council and the Elliot Research Group, both reflected a strong support for a need to better market ticket sales to Canadian concert goers